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Search Engine Optimization (SEO)

Do you have your own website?  Did you ever search for it on Google, Yahoo, or Yelp?  Suppose you start selling real estate, and you create a website for your new business.  Then you search for “real estate” using your favorite search engine.  You’ll probably get thousands of hits – and none of them will be your business.  Or maybe you’ll find your business on the fifth or sixth page of search results.  Search for the name of your new business and you still may not show up at the top of the list!  Why?

After spending hours of your time and perhaps thousands of dollars, it’s disheartening when nobody visits your website.  You might have the greatest website ever, but if nobody visits your site or reads your blog… your effort has been wasted.  You might start to think that nobody is interested in what you have to say or in buying what you have to sell.  But that’s not true!  You just need to help search engines find your website.  That’s where Search Engine Optimization (SEO) comes into play.

SEO is the combination of a number of techniques that help your website rise to the top of the search results list.  Nobody knows exactly what each search engine uses to index and rank each web site, but we know some things that affect website rankings.  These include

  • Keywords
  • Page titles
  • Meta-Information
  • Cross links
  • Registering with search engines and online directories
  • Social Media such as Facebook and Twitter
  • Paid advertising such as Google Ads

At Whispering Woods Software, we specialize in SEO techniques that are free or inexpensive.  We make search engines work for you!

We take advantage of the way search engines find and retrieve information.  We help you select the right keywords and just the right page titles.  We register your website with the most popular search engines lists, and directories to get your website on the map.  We can help you leverage social media to promote your website.  We don’t rule out the use of paid internet advertising, but we can help you design a campaign with a budget of just a few hundred dollars.  And we’ll help you keep track of who is visiting your site and what pages they are visiting to help you increase your web traffic even more.

Need more information? Would you like to schedule a free consultation?  Contact us today to see how we can help you get noticed!

Whispering Woods Web Design
1604 Riverwalk Xing
Charlottesville, VA 22911
434-882-7638 (mobile)